B2B MarketDirect
"With business moving so fast, we can't afford to sit on things. Aptela keeps us in the game, making sure opportunities find us wherever we are."
B2B MarketDirect
Challenge: Staying flexible and responsive while starting a new company.
Starting a new business doesn't come with a crystal ball. When B2B MarketDirect was shopping for a phone system, they weren't sure how fast their new company would grow. They knew they needed to support contract and international workers. They also needed the ability to work from anywhere—yet make location and continuity of operations appear seamless to callers.
Solution: Implementing a system that aligns with their business model.
B2B MarketDirect put a lot of thought into their phone system. After all, they operate a call center and the management team has teleservices experience. They decided that Aptela's VoIP service would dovetail with their business model to:
- Seamlessly enable distributed, mobile and international operations
- Project a professional, sophisticated impression to callers
- Allow accessibility to customers
- Deliver top functionality at a cost-effective price
- Support future call center capabilities
Result: Greeting new opportunities with sophistication and responsiveness.
"As a startup, our team has to keep a lot of balls up in the air," says B2B MarketDirect. "Implementing Aptela was so easy and smooth, it was just one less thing we had to focus on." Now B2B MarketDirect has the ability to operate locally in multiple locations—and hire the best talent, regardless of geography. To client who call, every employee appears to be operating out of corporate headquarters. With Aptela, B2B MarketDirect has the power to:
- Conduct business on the fly—without missing opportunities
- Manage communications—seeing missed calls and prioritizing incoming ones
- Stay productive—even out of the office
- Project a big company feel—while protecting their budget
- Support growth by adding users
