JOB OVERVIEW:
Director, Marketing
Location: Tyson’s Corner, VA
Department: Marketing
Contact: careers@aptela.com
COMPANY OVERVIEW:
Aptela Inc. is the leader in business VoIP solutions, eliminating the expense and hassle of traditional business phone services. Aptela’s powerful, Internet based solution revolutionizes the way companies communicate delivering features and functionality to the small to medium business market that used to be reserved for large scale enterprises. Aptela is currently looking for a Director, Marketing Communications, who will play a vital role in driving product revenues and adoption.
JOB DESCRIPTION:
Market Insight / Industry Awareness
· Develop a strategic marketing plan to achieve company goals
· Create brand recognition and build visibility for Aptela
· Develop and extend Messaging platform, ensure brand message is consistently communicated internally and externally.
· Provide market insight and industry awareness to position Aptela as a leader in the Voice as a Service (VaaS) market.
Integrated Marketing Campaigns
· Define, develop and manage the execution of integrated marketing communications plans and programs to support revenue plan achievement and demonstrate ROI.
· Develop direct response strategies, leveraging content, web analytics, and tracking; determine the most appropriate search ad words and SEO efforts.
· Define and manage webinar or podcast programs – timing, content, speakers, list acquisition and invitations, and follow-up.
· Analyze website or other service metrics to advise product marketing on product placement and positioning.
· Write and manage the creation of product- or program-specific content, including: service brochures, data sheets, ad copy, case studies, training, service or product presentations, flash or video storyboards and content flow, interactive banners, tradeshow/conference booth signage/messaging, and website content.
· Design, develop and maintain the corporate website and related content
· Develop PR ideas around product launches/content and drive other creative marketing initiatives to advance product revenues.
· Manage Conference/Tradeshow attendance or participation and advise on appropriate conference speaking opportunities to be secured.
· Manage external vendors and department staff to achieve desired results in a cost effective manner.
REQUIRED SKILL SET & QUALIFICATIONS:
· 10+ years of increasing responsibility / experience in marketing communications, channel marketing and sales operations. Prefer telecommunications and / or software as a service industry experience.
· Requires exceptional writing and communication skills; an ability to quickly learn and understand highly technical communications services provided by Aptela and to translate their relevance and application into compelling, clearly worded value propositions.
· Demonstrated success developing and managing direct marketing/response, lead generation marketing campaigns.
· Must also be able to readily analyze response rates and mine available customer data for program and positioning decisions and customer segmentation.
· Bachelor’s degree in English or marketing. Advanced degree in business or marketing preferred.
· Demonstrated leadership skills. Strong writing and organizational capabilities, including program and project management.
· Candidate must have PowerPoint and Excel expertise. Adobe, Photoshop, Flash and basic HTML skills highly desirable.
Aptela delivers the energy and fast paced excitement you would expect of a rapidly growing company, in addition we offer medical, dental, 401K, competitive paid time off, and a team oriented work environment. Come join us in the heart of Tyson’s Corner, VA and help Aptela lead this exciting market.
If your experience matches our requirements, we’d love to hear from you!